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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. NIB VITAMIX VENTURIST V1200 WITH SELF-DETECT BLENDER VM0185B (WHITE)Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Tiger electronic jar business for warmth only four bushel grain JHC-7200-MO They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Zojirushi Ageage Electric Fryer metallic cacao EFK-A10-TJ

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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[ IREA ] MORNING IN THE FOREST Natural Breathing Paint Anion Paint Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.[ .jp limited] Zojirushi (ZOJIRUSHI) water bottle straight drin... Japan

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?[CUCHEN] Mini Electric Rice Cooker & Warmer 2017 new model CJE-A0305
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?[IONPOLIS F] Compatible Replacement Water Ionizer Filter For JP-2000, etc I_g
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

[No Tax] Forno Magnifico Electric 12 Pizza OvenTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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McCOY POTTERY COOKIE JUG COOKIE LITTLE BROWN JUG CIRCA 1950s VINTAGE JAR xwmvva1386-Home

Written by Transparent Air Tight Canister Multipurpose Storage Container Kitchen Utensils on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?‹yŒ¹ Southern Iron sukiyaki pot vine with 26cm CA-2Japan import A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Cookware Reed & Barton Bristol Grande 43Cf Flatware Chest Kitchen Dining HomeRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again. Romertopf Extra Large For Turkey Glazed Clay Roaster 7.3 Quart Terracotta Cook

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.06300 Dehydro Electric Food Dehydrator One Size FREE SHIPPING WHITE Kitchen You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1 Micron Rating Filter Cartridge, 6-11 32 Dia, 31 H, 150.00 gpm (M)You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1.2L 40oz Electric Cooker Hot Water Pot Cordless Kettle Ramen Soup Noodle Cook rIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.1.5L Ham Maker Homemade Cooker Stainless Steel Meat Press With A Thermometer

So how do you create a great customer service experience that puts you on the right side of these statistics?

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