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You’ve probably heard it called White Rabbit Porcelain Cake Plate Ceramic Cup Cake Holder Home Party Decorations – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.Wild Floral 17 oz. Assorted Designs Cup (Set of 4)

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,Wildon Home® Ceramic Divided Rectangular Dish with Embossed Bird Set of 2 it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a White Round Ceramic Lace Cake Stand L Size Stable & Durable Wedding Party A_r or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. William Guerin Limoges Oval Serving Platter Cobalt bluee with Encrusted gold

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.WILLIAM SONOMA MAUVIEL HAMMERED COPPER BAIN MARIE TIN BRASS 1.8 QT. 8.5 - NWT

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

WILLIAMS SONOMA SPRING GARDEN BUNNY SALAD PLATES FLORAL SPRING 14 PLATESBefore diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

Posted by Kendra Lusty on Apr 25, 2019 9:19:34 AM

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.Williams Sonoma Antique White Serving Soup Tureen With Lid Brand New

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Williams Sonoma Ceramic Glazed Floral Pitcher 64 Oz PortugalHint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.WILLIAMS SONOMA Everyday Dinnerware Set of 4 White Rim Bowls 9 Salad Pasta Soup Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

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Posted by White running horse sky fantasy photo Wallpaper wall mural (13532199) on Apr 11, 2019 8:37:17 AM

We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results. Williams Sonoma Meyer Lemon Serving Platter Large 17 Porcelain NEW
 
Williams Sonoma Set 4 Apple Orchard Coffee Mug Autumn NIBAnd while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
 
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find.Williams Sonoma Tulip Green Floral Placemats x4 NIP MINT NWT SHIPS FREE Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics .Williams-Sonoma Bird Spring Garden Salad Plates Set 5 As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!