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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. (10)REPLACEMENT BULBS FOR YAMAHA YX600 RADIAN 1300 CC YEAR 1988 TAIL LIGHTTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.(10)REPLACEMENT BULBS FOR YAMAHA YZF600R 650 CC YEAR 2000 PARKING LIGHT They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.(10)REPLACEMENT BULBS FOR YAMAHA YZF750R 50 CC YEAR 1996 TAIL LIGHT
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.